Arrivals & Departures: Spark PR & Activate taps MediaWorks exec, Sweet Shop promotes Auckland producer

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Spark PR & Activate has appointed Chris Lloyd as its head of content & social. Most recently, Lloyd was head of business development in the MediaWorks integration team.

He has been responsible for cohesive campaigns across radio, television and digital and led award-winning work for clients like Heineken, Frucor and Vodafone.

A senior role reporting to Spark PR & Activate GM Dallas Gurney, Lloyd will be working as the content and social expert for Spark PR & Activate as well as the broader PHD Group.

“There is no shortage of content but there is a shortage of good content,” Gurney said. “Chris is a class act, but more than that he’s a content guy.  He knows what will work and what won’t.  It’s that level of confidence we can offer our clients – they won’t waste money on content that doesn’t move the dial.”

Spark PR & Activate offers a full suite of marketing communications including PR, activation and reputational management, but Gurney says it’s the content and social media business that’s been growing at a frenetic pace.

“Clients appreciate our approach,” he says. “We don’t rip out with a camera and throw it up on Youtube. We strategize and plan. We make sure content and social campaigns can be measured and can be held accountable.”

Lloyd prides himself on his relationships and has a reputation as a great partner who works hard for his clients. He is looking forward to joining the team.

Idealogically aligned
“I love content marketing and, after discussing the opportunity and meeting some of the crew, I feel ideologically aligned with the people and mission of Spark PR & Activate and the wider PHD team,” Lloyd said.

“I’ve worked with many of Spark PR & Activate’s clients before and am looking forward to building on those relationships and making some new ones along the way.”

Chris Lloyd starts at Spark PR & Activate on Monday 27 March 27.

The Sweet Shop promotes Ben Dailey
Auckland-based global boutique production company The Sweet Shop has promoted its producer Ben Dailey to the role of executive producer.

Dailey’s promotion is indicative of The Sweet Shop’s growth and commitment to service in the New Zealand market and the changing needs of agencies and brands, says NZ MD Fiona King. “Working with the company’s global team, Ben will oversee productions that come through the New Zealand office, while continuing to produce local content.

“Ben found his place in the New Zealand commercial industry immediately; he’s a perfect fit for The Sweet Shop and has continued to grow into a rock solid producer, building strong relationships and always being a great team player. I’m looking forward to see him in this expanded role.”

Paul Prince, The Sweet Shop’s ceo/founding partner, said:,“Under Fiona’s leadership, The Sweet Shop has partnered with the best creatives in New Zealand, winning top production company awards, consecutively since 2102.

“The talented duo is integral to The Sweet Shop’s growth in New Zealand. I’m honoured that Ben has accepted this well-deserved promotion.”

Ben Dailey said: “The Sweet Shop has and continues to be a special place to hang one’s hat. Working alongside such an accomplished and talented roster is a privilege and I look forward to future collaborations.”

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