Arrivals & Departures: Spark taps a bright spark

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Spark New Zealand has appointed Cassie Arauzo as a communications advisor, leading b2b PR for Spark Digital as well as the company’s device portfolio.

She made the move to in-house after working in a bespoke PR agency as an account manager on key accounts including Coca-Cola and Nestlé Health and Wellness and Purina.

Spark head of corporate comms Michelle Baguley says Arauzo was a stand-out candidate and is a great addition to the team.

“Cassie’s positive attitude and experience make her the perfect fit to collaborate with our internal stakeholders and executives,” Baguley said.

“She’s hit the ground running, swapped SKU numbers for model types, and has already been able to apply her extensive consumer experience to a number of our device launches.”

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