Special channels Effies theme, tickets on sale today

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New Zealand’s advertising elite are counting down to one of the industry’s glamour events of the year – the 2015 Effie Awards.

The awards, organised by CAANZ and supported by TVNZ, were first introduced by the New York American Marketing Association 47 years ago. Since then they have become recognised by advertisers and agencies in 25 countries as the pre-eminent celebration of the communications industry.

The Effie Awards are the only celebration that honours creative achievement in meeting and exceeding advertising objectives.

TVNZ has supported the awards for 13 years since Effies started in NZ in 2002 and ceo Kevin Kenrick says they provide an opportunity for the industry to pause and acknowledge local marketing successes over the past year.

“Understanding customer needs has always been at the heart of effective marketing and it has never been more critical to business success,” he says. “Today’s customers expect their needs can and should be met more often and more completely than ever before.  This is the big challenge and opportunity for today’s marketers.”

The theme for this year’s awards, developed by Special Group, is ‘Effies is non-fiction time for us all’.

Michael Redwood, managing partner at Special Group said: “Now, possibly more than ever, clients demand campaigns that deliver exceptional business results. The Effies recognise the campaigns that can prove – to a very demanding panel of judges – clear cause and effect relationships between their work, and the resulting business returns.”

CAANZ ceo Paul Head says he is delighted to have Ali Bucknall, who is a consultant at The Effectiveness Partnership in the UK, as the award’s international judge alongside top marketing professionals from across a range of local businesses.

“Ali will be flying all the way from London to judge the Grand Effie and sharing her trade secrets at the TVNZ Effectiveness Function on Monday 5 August at 5:30pm.  Her presentation will be very  direct with Ali telling us why commercial creativity has never been more important, understanding ‘effectiveness’ vs ‘efficiency, how to stop evaluating what’s there and start planning to measure what really counts, and finally giving us some real planning tools to help prepare for more effective results for 2016.”

The finalists will be announced on Thursday 17 September and the winners will be announced at a gala dinner at The Langham Hotel, Auckland on Thursday 8 October.

Tickets for both events can be booked through www.caanz.co.nz or www.eventfinda.co.nz

The 2015 New Zealand Effie Awards are sponsored by TVNZ, NZME, Nielsen, The Radio Bureau and SOAR Print.

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