Special & Exit put lifeguards in the spotlight for TSB

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Special Group has launched TSB Bank’s Between the Flags, an online film and TVC directed by Gaysorn Thavat. “We wanted to create a piece of content that would set the bank apart, so we focused on the stories of real surf lifeguards,” says Special Group CD Angus Hennah.

“By looking at these stories in a more emotive context we moved away from the expected images of blue skies, golden sand and bronzed twenty-something lifeguards striding out confidently into the surf.”

Exit director Gaysorn Thavat said: “I approached this as a kind of duet between Bill (88) and Trinity (14), two lifeguards with obvious contrasts – but on a secondary level revealed their similarities, of which there are many.

“The spots have a very natural and unmanufactured quality, driven largely by Bill and Trinity themselves. What’s delightful is how much both of them enjoy contributing to their communities and in return how much their communities respect them.”

TSB Bank community engagement manager Zaneta Ewashko said: “We are immensely proud of our partnership with Surf Life Saving New Zealand. This TVC is part of our community awareness campaign designed to share the amazing stories of two surf lifeguards and to celebrate the work they do year round in communities across New Zealand.”

Surf Life Saving commercial manager Nick Gutzewitz said: “We are incredibly proud of our 4500 volunteer Surf Lifeguards who come from all walks of life to serve their local communities.

“This campaign does a fantastic job of showcasing the year-round training and commitment required. It’s great to kick off our new partnership with TSB Bank with such a high profile campaign that celebrates our members who bravely serve between the flags.”


Title: Between the Flags
Client: TSB Bank
Manager Community Engagement: Zaneta Ewashko
Organisation: Surf Life Saving NZ
Commercial Manager: Nick Gutzewitz
Agency: Special Group
Executive Creative Director: Tony Bradbourne
Creative Director: Angus Hennah
Creatives: Angus Hennah, David Smith
Business Director: Sandra Daniel
Account Director: Lara Seaton
TV Producer: Celia Rowe
Production Company: Exit Films
Director: Gaysorn Thavat
Producer: Declan Carhill
DOP: Ginny Loane
Editor: Richard Shaw
Post Production: Blockhead
Sound Arrangement: Karl Steven

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