Special works with The Glue Society to kick up a stink for Better Packaging Co

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AUCKLAND, Monday: To mark World Environment Day, Better Packaging Co have plopped a four-meter-high poo made of plastic pollution on Sydney’s iconic Bondi Beach.

The installation is a collaboration between Special New Zealand, Special PR and The Glue Society, and is a visual representation of the sheer amount of plastic shit that’s dumped in the world’s oceans every 30 seconds.

A new report from the UN Environment Programme found that global plastic pollution could be slashed by 80% by 2040 via a series of practical and affordable changes, such as the increased reuse of plastics.

The report estimated that this action alone could reduce 30% of plastic pollution in the same timeframe. 

“We had to find a really disruptive, provocative way to highlight the issue – and the result is quite frankly fucking disgusting.”

To combat the global pollution crisis, Better Packaging Co launched a new range of POLLAST!C poly mailers, garment bags, reusable carry bags, pallet wrap and more. The products are made from between 80% and 100% recycled plastic pollution retrieved in Southeast Asia.

The impossible-to-ignore giant poo installation was developed with the aim of generating global awareness to encourage businesses to cut the shit and make a greater commitment to sustainable practices and choices.

Special ECD Stu Mallarkey said: “We had to find a really disruptive, provocative way to highlight the issue – and landed on a giant poop emoji filled to the brim with the sheer amount of crap that ends up in our oceans every 30 seconds, which is quite frankly fucking disgusting.”

Special PR GM Kelly Grindle said: “This story has it all – robust messaging and research, underpinned by some jaw-dropping visuals. We’ve worked hard to ensure this resonates in Australia, New Zealand, and around the globe and have prepared a mix of owned, earned and paid distribution to give this the attention it deserves. It’s probably the only time the industry can say ‘that’s just another shit stunt from Special.’


Special New Zealand

Executive Creative Director:  Stu Mallarkey
Producer: Millie Costley-Deakin
Account Management: Courtney Spillane

Special PR

General Manager: Kelly Grindle
Australian Publicist: Liz Hunt
New Zealand Publicist: Amanda Vela
Production Company: Revolver
Art & Directing Collective: The Glue Society
Direction & Artist: Alice Cogin
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Executive Producer: Jasmin Helliar
Producer: Melanie Booth

Production Manager: Claire Salter
Cinematographer/Photographer: Jordan Maddocks
Model Makers: Yippee Ki-Yay
Post Production Company: The Glue Society Studios
Editor: Luke Crethar
Editor: Kelly Searancke
Colourist: Scott Maclean
Sound: Liquid Studios

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