NZTE launches global brand platform to drive sustainable investment, via Special & Special PR

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AUCKLAND, Today: Invest New Zealand, part of NZ Trade & Enterprise, has unveiled a new global brand platform, Do Good, Do Well, created by Special New Zealand. 

The campaign has been developed to help NZTE attract a new generation of investors and investments into New Zealand.

The brand line highlights that businesses that do good for people and planet also do well financially, encouraging foreign investors to focus on investing in values-based New Zealand businesses. 

To launch the campaign, Special PR supported NZTE in announcing the brand platform, kicking off with an investor-focussed event in New York City last month, hosted by Economic Development Minister Stuart Nash, and NZTE’s GM, Investments, Dylan Lawrence.

The event was attended by key local investors and press to cover the campaign launch. 

Special New Zealand has also developed a hero video highlighting some New Zealand companies that are already living the brand platform ethos – such as Dawn Aerospace, Kono, and WoolAid, as well as further marketing collateral that will be rolled out across key markets for the campaign, including the US and the UK. 

“The new brand platform demonstrates how just powerful our business innovation is and the value it presents to foreign investors.”

Special PR senior director Sarah Prigg said, “Kiwis have long known how innovative and forward-thinking local businesses are and this campaign helps global investors to understand that too.

“Aotearoa punches above its weight when it comes to creating sustainable and ethical solutions to global challenges.

“The new brand platform demonstrates how just powerful our business innovation is and the value it presents to foreign investors.”

Special GM John Marshall (Ngāti Maru, Ngāti Maniapoto) said, “Aotearoa has an innovative business environment and one that increasingly prioritises sustainable and values-based business practices.

“We wanted to ensure that our business priorities came through in this campaign, highlighting the importance of doing good in business.

“We’re looking forward to seeing the opportunities this opens up for NZTE.”

The new investment drive will run in major international markets including the United States, United Kingdom, and Germany to attract productive, inclusive, and sustainable investment opportunities that drive economic benefit for the good of New Zealand.

Special PR was unable to provide a Credits & Production list.


Client: New Zealand Trade and Enterprise
General Manager – Investment: Dylan Lawrence
Investment Director: Georgia Mills
Activation Manager – Investment: Kate McLennan
Creative Agency: Special NZ
PR Agency: Special PR
Production: Fish&Clips/Mandy
VFX Director: Mardo El-Noor
VFX Producer: Steen Beach
Motion Graphics / Editors: Mardo El-Noor
Design: Mardo El-Noor
Sound Editor: Mardo El-Noor

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