Special & Nimble pack down

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AUCKLAND, Today: Special Group has unveiled a new Investec Super Rugby campaign – one of the first jobs the agency has completed with Nimble, the production company it set up recently with Patrick McAteer.

The season-long, multi-layered campaign is spearheaded by a 45-second film (scroll down for the link) revealing the psychology of sport at the highest level featuring legendary cricket risk-taker and rugby fan Brendon McCullum.

McAteer was previously ceo at Oktobor and general manager of Film Construction.


Client: New Zealand Rugby
Creative Agency: Special Group
Executive Creative Director: Tony Bradbourne
Head of Strategy: Rory Gallery
Group Business Director: Marcelle Baker
Account Director: Catherine Preitner
Digital Creative Director: Stu Mallarkey
Copywriter: Thomas Davies
Art Director: Cameron Watts
Head of Production: Katie Mortensen
Producer: Louise Ellis
Production Company: Nimble
Director: Andy Morton
Editor: Dan Kircher
Producer: Valentine Taylor

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