AUCKLAND, Today: Special Group New Zealand has created a new film for a new branding campaign, It Starts With a Yes, for Aussie telecoms provider Optus.
This instalment is called Chicken Marathon, and explores the fact that the greatest moments in life come from having the commitment, positivity and optimism to say ‘yes’ – no matter where they lead you.
Optus head of markering Melissa Hopkins said: “Optimism is something many of us are drawing on at the moment, which is why we are thrilled to be continuing the momentum with this campaign.
”Sharing stories that demonstrate an optimistic mindset is not just about believing things will be great but having the courage and commitment to say ‘yes’ you can make great things happen.”
“This can be a long and prosperous idea for Optus.’’
“Most people’s immediate instinct is to say no to things that seem difficult. Through this campaign, we want to celebrate how we as a country, and Optus as a company are geared towards this mindset. Demonstrating how a really small idea can build into something bigger over time, bringing with it a sense of achievement and pride.”
Special Group ceo/CCO Tony Bradbourne said: “Great to have the next example of It Starts With a Yes out there in the world. This one was a lot of fun and shows that saying yes can lead to unexpected outcomes.”
Special Group head of strategy Rory Gallery said: “This platform is just getting started. We believe the second in the series really starts to demonstrate the potential of It Starts With a Yes.
“It can be a long and prosperous idea for Optus.’’
CREDITS
Client: Optus
Agency: Special Group New Zealand
CEO/CCO: Tony Bradbourne
Managing Partner: Michael Redwood
Head of Strategy: Rory Gallery
Group Creative Director: Matt Simpkins
ECD: Lisa Fedyszyn
ECD: Jonathan McMahon
Creative Director: Steve McCabe
Creative Director: Kim Fraser
Production: Sally Lankshear, Emma Cutfield
Group Business Director: Hugo Parcell
Business Director: Nick O’Donnell
Business Manager: Hannah Ross
Strategy Director: Ed Gunn
Production Company: Finch
Director: Christopher Riggert
Producer: Claire Thompson
Executive Producer: Loren Bradley
Editor: Jack Hutchings
DOP: Jeremy Rouse
Colourist: Ben Eagleton
Post Online: Black Bird VFX
Sound Design: Rumble
Casting: Stevie Ray CGA
Media Agency: UM Sydney
Digital Media Agency: Amobee
Design Agency: Re agency
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