Special PR on cloud-wine after winning Hawke’s Bay Tourism brief

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AUCKLAND, Wednesday: Hawke’s Bay Tourism has turned to Special PR to support communications and PR as the region is named A Great Wine Capital of the World.

Special PR director Natasha D’Souza said: “Hawke’s Bay has officially been named the 12th Great Wine Capital, setting it alongside eleven other prestigious wine regions in Bordeaux (France), Napa Valley (USA), Bilbao (Spain) and Adelaide (Australia).

“Admission to the Great Wine Capitals programme, comes after a stringent selection process that looks at a region’s wine-growing industry, its history, its wine tourism, educational opportunities, business, and travel, as well as the cities and region itself. 

“Hawke’s Bay’s selection is a welcome boost for the wine industry as it recovers from the impact of Cyclone Gabrielle. It has already allowed Hawke’s Bay to leverage international expertise, resources, and support from the best of the global wine industry.

“The accolade reflects the quality of the wine destination and the experience on offer to visitors, whether that be Art Deco heritage, long vineyard lunches or cellar door bike tours – and is expected to be a significant advantage to the region’s $620 million tourism sector.

“We have grape expectations for the success of this campaign.”

“Special PR has been briefed on communications strategy, content production, media relations and partnership management.”

Hawke’s Bay Tourism PR manager Jessica Wiggins said: “Our inclusion as the twelfth Great Wine Capital of the World couldn’t come at a better time, and we’re so excited about what this international accolade means for our local visitor economy.

“While we have taken a hit with the impact of Cyclone Gabrielle, the region and its people are resilient and back better than ever.

“Our team has been flat-out post-cyclone working with our operators and promoting the region as open and ready for visitors, so it’s a great relief to know we’ve got the talented team from Special PR to ensure this important milestone gets the attention it deserves.”

Natasha D’Souza: “We have grape expectations for the success of this campaign. It fits in well with our roster of consumer, lifestyle, travel and tourism clients and it means a lot to know we’re helping shift the dial for Hawke’s Bay.”

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