Special PR bolsters team with senior hire

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AUCKLAND, Today: Special PR has engaged Natasha D’Souza as senior PR director to lead the agency’s lifestyle and consumer clients. The hire results from Special PR bolstering its offering, launching three sectors – Lifestyle, Consumer Business, and Social & Influence.

Natasha D’Souza joins from the Thrive PR & Communications’ senior management team, where she led major global accounts, including Airbnb, LEGO and Afterpay.

She also led the launch of various Lego campaigns.

At Special PR, D’Souza will be responsible for leading the agency’s lifestyle offering, team recruitment and development.

Key lifestyle accountsshe’ll be handling include Jaguar Land Rover, Tourism New Zealand, Trade Me, Tourism Fiji, and Hawke’s Bay Tourism “and several exciting, large-scale projects expected to launch next month”. 

“The agency is bolstering its PR offering, launching three sectors – Lifestyle, Consumer Business, and Social & Influence.”

D’Souza said: “Special PR are expanding at an impressive rate, with some brilliant projects in the pipeline.

“I’ve always admired the team at Special and their commitment to delivering bold and progressive work that naturally demands attention and talkability.”

Special PR GM Kelly Grindle said: “I couldn’t be more excited to have Natasha in our corner. She has invaluable experience and will massively impact what we can offer as an agency.”

“As we expand and onboard more new and exciting clients, we want to ensure that our services remain world-class – so reorganising the agency to help us grow is a logical step.”

More leaders wanted
Grindle says Special PR is actively seeking senior leadership to lead the Consumer Business and Social & Influence teams, which span additional accounts, including Kiwibank, Contact, New Zealand Trade & Enterprise, Datacom, and Better Packaging Co.

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