AUCKLAND, Tuesday: With 400% growth in pageviews since launch, Woman+ Magazine reports that its move to digital-only is continuing to “reinforce its place as the voice of Kiwi women”.
Woman+ digital & content GM Melissa Platt said: “Research through School Road Publishing’s magazine titles Woman, Haven and Thrive, identified a number of trends facing the brands that would require the team to refocus around their future audience – working Kiwi women and their changing behaviours in media consumption.
“Using a tech start-up mindset of MVP and test-and-learn we built the platform accessing the digital smarts of our in-house SEO and performance specialists so we could create an optimised content performance site.
“It was critical to migrate our audiences and advertisers to the new platform without any of our existing community being left behind.”
Group business director Elisabeth Ric Hansen said: “focusing on competitive advantage is critical. We’re no longer just a printed magazine, but nor are we just a website.”
“Snackable content is just as important as long-form content in the digital world and Woman+ has a voice and a place for both.”
“Woman+ recognises that some of our community may only engage with us through specific media formats or selected channels, so we need to show up in multiple channels in a relevant way.
“Our backgrounds in ecommerce, retail and brand marketing means we can think through the lens of our readers, but also what it takes to build an engaged audience.
“I believe we are uniquely positioned in the communications world, with the ability to offer not only a channel and a highly engaged community, but also to ideate and create multi-media content using our in-house end-to-end production resources, and we do it through the lens of data and optimisation.”
Who are Woman+ targeting? “We’re an attitude, not an age” says digital editor Susanna Andrew.
“We’re cerebral, but still accessible. Woman are the ultimate multi-taskers; jumping from a work meeting into their social feed, grabbing a recipe for dinner, whilst listening to a podcast at the gym.
“Snackable content is just as important as long form content in the digital world and Woman+ has a voice and a place for both.”
Woman+ will hold its official launch event to the media and agencies tomorrow (30 March). Click here to RSVP.
Woman+ is a multi-platform content brand. We re-launched our digital play in 2022 as we looked ahead to a new era for the printed Woman magazine.
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