Brand New

Editor TVCs, News Make a Comment

AUCKLAND, Tuesday: Special Group has brought together Tourism NZ, NZT&E, Ministry for Primary Industries, Education NZ and NZ Story for a joint global campaign to promote New Zealand’s brand on the world stage.

Messages from New Zealand plugs NZ as “a great place to live, study in, buy products from, invest in and visit again – when the time is right”. 

Tourism NZ ceo Stephen England-Hall said (in a statement): “It’s incredibly important we continue to build preference and desire for New Zealand while our borders are closed.

“Even though the world can’t visit us right now, there are many ways consumers can choose to experience NZ, through our export products including NZ’s world-class food and beverage as well as digital content and experiences.”

“We’re working hard to encourage Kiwis to get out and try something new to support domestic travel and our tourism sector.

“We have come to realise NZ is a special place, driven by shared values that underpin everything we do, including our response to Covid-19.”

“At the same time, it’s equally important that we continue to build preference for NZ’s brand offshore to support exports today as well as drive our economic recovery when borders do reopen.”

NZ Trade & Enterprise ceo Peter Chrisp, said: “We have come to realise that NZ is a special place, driven by a set of shared values that underpins everything we do, including our response to the threat of Covid-19.

“So, at a time like this, when we can’t visit our markets, it is important to keep this special brand of NZ alive. This brand provides a halo effect around the wide range of NZ companies that trade with the world, our food and beverage exporters, our tech companies, our investors.”

The campaign launched this week, and will run into 2021.

There’s three tvcs – one at the head of this page, the other two here …


Clients: Tourism NZ, NZT&E, NZ Story, Education NZ, Ministry for Primary Industries
Strategic & Creative Agency: Special Group
CCO/ CEO: Tony Bradbourne
Creative Director: Matt Simpkins
Head of Strategy: Rory Gallery
Head of Client Service: Storm Day
Business Director: Bonnie Shum
Producer: Catie McDonald
Production Company: Sweetshop
Director: Dylan Pharazyn
EP: Ben Dailey
EP: Kate Roydhouse
Producer: Andy Mauger
Field Directors: Charlotte Grey, Ed Leigh
DOPs: Ginny Loane, Chris Mauger
Editor & Company: Sweetshop (Tim Mauger, Julian Currin)
Colourist: Big Tree Studios / David McLaren
Audio Post: Big Tree Studios / David Liversidge
Online:  Stu Bedford
Composer: Max Scott

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