Special Shoots the Recovery

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AUCKLAND, Today: Special Group has created a new 100% Pure New Zealand campaign that aims to reconnect friends and past visitors as early signs of recovery become daily more evident.

Tourism NZ GM Andrew Waddel said: “Despite borders remaining closed to international visitors for now, the team behind New Zealand’s tourism efforts felt it was an appropriate time to share a message of reflection, hope and aroha as they begin to recover.

“The video released today reinforces deeply important values embedded in the New Zealand way of life from its unique Māori culture.

“We want to reassure future visitors that we are taking care of the nation island, and will continue to care for our place until we open up visitors.”


Client: Tourism New Zealand
CEO: Stephen England-Hall
Director Marketing: Brodie Reid
Global Brand Manager: Jill Chestnut
Global PR Manager: Lauren Vosper
Agency: Special Group NZ
CCO: Tony Bradbourne
Senior Creative: Matt Simpkins
Head of Client Service: Storm Day
Head of Strategy: Rory Gallery
Senior Producer: Sally Lankshear
Business Director: Amelia Daly
Production Company: Sweetshop
Director: Dylan Pharazyn
EP: Kate Roydhouse
EP: Ben Dailey
Lead Editors: Luke Haigh & Nathan Pickles
Sound Design: Liquid Studio
Composition: Maxwell Scott
Grade: David Gibson
Online: Stu Bedford

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