Special takes food ethics to the streets

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Special Group has crafted a new Freedom Farms campaign to build awareness of ethical food supplier’s range of humanely farmed produce.

In a world full of luscious food photography, Freedom Farms has taken a typically different approach, showing the aftermath of some delicious Freedom Farms meals, with headlines that highlight Freedom Farms’ cruelty-free philosophy.

The billboard and bus-back campaign also marks the addition of fresh, free-range chicken to the growing line-up.

“Freedom Farms were one of Special’s very first clients, and it’s fantastic to see values-led businesses like them going from strength to strength,” said managing partner Michael Redwood.

Freedom Farms co-founder Gregor Fyfe said: ‘We are thrilled that so many consumers and food retailers have supported us in our efforts to change how animals are farmed. The team at Special absolutely understand and support what we stand for and have done a brilliant job with our outdoor communication.’


Executive Creative Director: Tony Bradbourne
Writer: Adam Neale / Matt Simpkins
Art Director: David Smith
Photographer: Toaki Okano

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