World-ranked suit joins Special

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AUCKLAND, Today: Special Group has hired John Marshall as joint general manager, alongside Storm Day. Marshall joins from WiTH Collective where he was general manager and led the ASB account.

Special Group ceo Tony Bradbourne said: “ASB’s work has been lauded as category-leading over the last 12 months, both here and abroad.

“Their Borrow the All Blacks campaign was named by Contagious magazine [London] as one of the 20 Best in the World – the only New Zealand work to make the list.

“Prior to this role, John ran the Lion and Coca-Cola accounts out of the Sydney market where he won multiple Cannes Lions for Coca-Cola’s Colour your Summer and Gay Pride campaigns.


“In Sydney, he won multiple Cannes Lions for Coca-Cola.”

“John is the latest in a series of senior hires – Special has brought on board exceptional senior creative talent over the past year and has also strengthened the account service team with the addition of lead business partner Callum Walker, together with group business directors Hugo Parcell, Priyanka Patel, Caroline Logan and Emma Richardson.

“The traditional agency model often sees agencies win work and retrospectively hire staff to service that work. However it leads to service issues for your existing clients, and stress to your existing team.

“John’s an exceptional leader with a track record of creating incredible creative work on whatever brands he leads.”

John Marshall said: “I am incredibly excited to be joining the Special team. I’ve been a massive fan of their work both here and abroad and what struck me was not only their drive to make work that makes a real difference to their client’s business, but to do it in the right way.”

Special managing partner Michael Redwood said: “We believe that Storm and John will lead the best account service offering in the market, and make our work better whilst giving our clients the senior leadership they expect.”

John Marshall starts at Special this Sunday 18 May.


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