Just in – Special named 7th in global creative rankings

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NEW YORK, Today: The runaway gobal success being enjoyed by Motor Neurone Disease NZ’s David’s Unusables has singlehandedly propelled Special Auckland, and production house The Post Office Auckland, right into the One Club’s 2022 global creative rankings.

The rankings incorporate results from all of the club’s leading global, regional, and local awards shows – covered in M+AD earlier this week.

Other NZ companies who produced outstanding work clearly did not enter the awards this year.

Special is honoured in the Overall Agency Rankings (#7), plus the Independent Agency Rankings (#2), and Highest-Ranked Work (#4).

The Post Office is listed in Highest-Ranked Work (#4) and Production Company (#3). Special’s Ky Lee made the global Designer of the Year list.


“NZ’s Ky Lee made the global Designer of the Year list (for his David’s Unusables work)”

Agency Rankings

  1. Leo Burnett Chicago
  2. The New York Times Magazine New York
  3. Area 23 New York
  4. Ogilvy UK London
  5. L&C New York
  6. Ogilvy Mumbai
  7. Special New Zealand Auckland
  8. alma DDB Miami
  9. Serviceplan Germany Munich
  10. Dentsu Webchutney Bengaluru

Independent Agency Rankings

  1. L&C New York
  2. Special New Zealand Auckland
  3. Serviceplan Germany Munich
  4. Mojo Supermarket New York
  5. GUT São Paulo
  6. Rethink Canada
  7. Zulu Alpha Kilo Toronto
  8. Jung von Matt DONAU Vienna
  9. Innocean Worldwide Seoul
  10. COLLINS New York

Brand Rankings

  1. Google
  2. Apple
  3. Cadbury
  4. Dove
  5. VICE World News

Non-Profit Client Rankings

  1. Change the Ref
  2. Motor Neurone Disease New Zealand
  3. Girls Who Code
  4. The Columbia Journalism Review
  5. WWF

Production Company Rankings

  1. Hungry Man Los Angeles
  2. Suitcase Productions New York
  3. The Post Office Auckland
  4. Carbo Films Venice, CA
  5. Active Theory Los Angeles

Agency Network Rankings

  1. Ogilvy Group
  2. Leo Burnett Worldwide
  3. Publicis
  4. DDB Worldwide
  5. FCB

Agency Holding Company Rankings

  1. WPP
  2. Publicis Groupe
  3. Omnicom Group
  4. Interpublic Group
  5. Dentsu Group

Highest Ranked Work

  1. “The Lost Class” by Leo Burnett Chicago for Change the Ref
  2. “Piñatex” by L&C New York for Dole Sunshine Company and Ananas Anam
  3. “Real Tone” by Google Devices & Services Creative Team Mountain View for Google
  4. “David’s Unusables” by Special New Zealand and The Post Office, both Auckland, for Motor Neurone Disease New Zealand
  5. “The Unfiltered History Tour” by Dentsu Webchutney Bengaluru for VICE World News

Global Creatives Rankings for individuals

  • Creatives overall (tie): Caleb Dewart, executive producer, Leo Burnett Chicago; Mino Jarjoura, executive producer, Leo Burnett Chicago
  • CMO of the Year: Fernando Machado, Activision Blizzard
  • CCO of the Year: Fred Levron, worldwide creative partner, FCB Global; global CCO, Dentsu International
  • ECD of the Year: Sam Shepherd, Leo Burnett Chicago
  • GCD of the Year: Eduardo Tavares, Area 23 New York
  • Creative Director of the Year: Jason LaFlore, Leo Burnett Chicago
  • Art Director of the Year (tie): Katie DiNardo, Leo Burnett Chicago; Sofia Gahn, Leo Burnett Chicago
  • Copywriter of the Year: MacKenzie Hart, Leo Burnett Chicago
  • Designer of the Year: Ky Lee, Special New Zealand Auckland
  • Director of the Year: Bryan Buckley, Hungry Man Los Angeles
  • Illustrator of the Year: Sean Hannaway, Leo Burnett Chicago
  • Photographer of the Year: Neil DaCosta Portland
  • Typographer of the Year: Eve Steben, This Is Studio London
  • Freelancer of the Year: Igor Bastidas New York

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