AUCKLAND, Today: Special New Zealand has been named the Most Effective Independent Agency in the world by Effies Global rankings. Special claimed the No.1 spot for the first time, leading with Gold Effies for its Every Kiwi Vote Counts work, Meddle in the NZ Election.
The annual Effie Index analyses data from advertising award competitions around the world. It reflects a compilation of over 4000 worldwide Effie winners and entries and is considered the most comprehensive global ranking of marketing effectiveness.
“To be named ahead of independent powerhouses like Mother and Wieden + Kennedy is an amazing achievement for all.”
Special founder/ceo Tony Bradbourne said: “Effectiveness is what all clients are driven by, especially in the current economic conditions. At Special we know that creatively standout work is the most effective work. This global ranking is more brilliant proof of that.”
“To be named ahead of global independent powerhouses like Mother and Wieden + Kennedy is an amazing achievement for all. And really shows the strength of marketing rigour in the New Zealand and Australian markets.”
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