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AUCKLAND, Today: 147-year-old crown-owned entity Public Trust has appointed Special Group as its lead brand agency following a competitive pitch.

The incumbent was Ogilvy/Stanley Street.

Public Trust is New Zealand’s largest provider of wills and estate administration services encompassing legal, financial, investment, trusts, estate administration and estate protection.

“Special gave us real confidence.”

Special Group managing partner Michael Redwood said: ‘Public Trust delivers a vital service to Kiwi families and businesses, and as around half of us do not currently have wills, there’s real potential for growth.

“They are a great team and we’re rapt to be working with them.”

Public Trust marketing manager Sarah Pepworth said: “Special Group gave us real confidence in how they demonstrated an understanding of our organisation and the important role we play in the New Zealand community.

“We are excited about the opportunities ahead to re-energise our brand and help make sure our important services are accessible to all Kiwis.”

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