Special’s Oz branch key to Bell win

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Bell Tea & Coffee Company has appointed Special Group as its creative agency across all its tea and coffee brands – on both sides of the Tasman.

Special has worked on the company’s coffee brands Jed’s and Gravity for some years, but will now pick up all of the Bell Tea portfolio.

“The Bell team are super-smart, entrepreneurial marketers and it’s been great working with them over the years,” said Special Group managing partner Michael Redwood.

“And we’re really excited to be partnering them across the whole business in both New Zealand and Australia.”

Bell Tea head of marketing Michaela Dumper said: “Bell Tea is investing to drive growth in export markets and Special’s strong Australian presence will be really valuable.”

In January, Bell Tea media – formerly shared among several agencies – was won by ZenithOptimedia.

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