The Spikes tap Hurman

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Spikes Asia has appointed Auckland adman James Hurman of Previously Unavailable as Creative Effectiveness Jury president. This is the second Spikes jury role for Hurman (but his first as a president). The last time was in 2014, when he served on the Innovation jury.

Hurman is a former chief strategist at Colenso and MD at Y&R NZ. He has won over 50 NZ and global effectiveness awards, is widely acknowleged to be one of the foremost global strategic planners in the world.

“Things are changing so fast, nowhere more so than Asia Pacific,” Hurman said. “This means that each year we learn more, from fascinating new examples, about how creativity drives effectiveness.

“I’m looking forward to adding to that canon as jury president this year.”

Spikes Asia chairman Terry Savage said: “With two new awards and an overhaul of many of the existing categories, the competition now more closely reflects the changing nature of the industry.

“The Asia Pacific region has a unique spirit and continues to challenge traditional creative and story-telling processes. The jury presidents for this year’s Spikes Asia are experts and leaders in this area and they are fantastic representatives to guide and award the most outstanding creative work from the past year.”

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