TBWA\, Three, 2degrees welcome rugby legends as 2nd Chance Charlie selectors

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AUCKLAND, Today: TBWA\NZ has teamed up with All Black legends Stephen Donald and Liam Messam, Three, 2degrees, and Ikon to tackle the job of selecting the five rugby hopefuls who will take part in Three’s TV series, 2nd Chance Charlie.

The winning Charlie receives $15,000 prize money.

The concept, devised for 2degrees by TBWA\NZ and filmed and produced by Three, is part of the telco’s Fighting for Fair brand platform. 

TBWA\ CCO Shane Bradnick says the platform has allowed 2degrees to fight unfairness whenever it sees injustice. 

“We know that up and down the country there are potentially thousands of guys who missed out on the chance of sporting success, and for many that just isn’t fair,” Bradnick said.

“The platform has allowed 2degrees to fight unfairness whenever it sees injustice.”

2nd Chance Charlie aims to change that and I’m pleased to say that this season we’ve got some All Black legends, each with their own second-chance story.”

“Having Stephen and Liam join 2nd Chance Charlie is fantastic for the show, the Charlies and our Fighting for Fair brand platform.

“This season we have another fantastic bunch of Charlies prepared to give it their all in the hope for a second chance. Good luck to them and may the best Charlie win.”

Stepping onto the field, this year’s 2nd Chance Charlies are …

  1. Damon Abraham (22) – training as a prop with the Blues
  2. Nick Lyon  (29) – training as a hooker with the Chiefs
  3. Tipene Meihana ( 20) – training as a wing with the Hurricanes
  4. Tim Murgatroyd (28) – training as second five eight with the Crusaders
  5. Ben Carpenter 28) – training as a number 8 with the Highlanders

The show has been scaled up to full 30-minute length episodes and will premiere on Thursday 6 May at 9.30pm.


Client: 2degrees
Agency: TBWA Group NZ
Broadcast and Production Partner: Three (Discovery NZ)
Media Agency: Ikon

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