AUCKLAND, Tuesday: New Zealand’s largest specialist investment manager, Fisher Funds, has launched its first major brand campaign, and its first with Stanley St as its integrated agency.
Launching a fully integrated AV, out of home, online and social channels campaign, it aims to bring to life how every New Zealander experiences ambition differently, and highlights that however they feel.
Fisher Funds CMO Marcus Wild said: “We can help Kiwis achieve these ambitions with a range of KiwiSaver and managed fund products.
“With more than 250,000 clients invested across KiwiSaver and managed funds, Fisher Funds is uniquely positioned to create real impact in the lives of New Zealanders.
“We know Kiwis are an ambitious lot. But equally we know sometimes people struggle to realise their aspirations, especially in investing where the options, let alone the market, can be overwhelming.
“This campaign reflects our purpose of championing ambition and enhancing wealth for a better tomorrow.”
“At Fisher Funds, this is what we are focussed on fixing – empowering New Zealanders to make better investment decisions and achieve greater financial wellbeing, overcoming those obstacles to achieve their goals.
“This campaign reflects that. It represents our purpose of championing ambition and enhancing wealth for a better tomorrow. That’s what we’ve done for the past 25 years, and that’s what we’ll continue to do. Coupled with our refreshed brand, we are taking a big step forward in our journey, and we can’t wait to see what Kiwis think.”
Stanley St chief strategy officer Thomas Scovell said: “The campaign is grounded in the Fisher Funds brand purpose – championing ambition.
“In a category where everyone says more or less the same thing in the same way, and with some spending big media money to say it louder, it was important that we capture the spirit and emotion of New Zealand’s ambition today in a distinct way that sets the brand apart.”
Stanley St ECD Brad Collett said: “We all have different ambitions in life. Some might be saving for a first-home or a family holiday, others might be working towards retirement or even my personal one, getting out for a run twice a week … which is always a struggle.
“Tapping into the collective ambition of the nation, we launched around the first All Blacks game of the season – just one example of how we’re aligning media and message.”
“This campaign brings to life how achieving our ambitions is every bit as much about the journey as it is the destination.
“We’ve captured these journeys as candid vignettes captured across Aotearoa, and paired them with emotive headlines to redefine what ambition can mean for all of us by showing our audiences how it can feel, delivering a powerful message and celebrating what makes us Kiwi.”
Stanley St chief media officer Emily Scovell said: “Equally as important as what we say, is where we say it.
“Ambition is the mindset we are targeting and we have created a plan around moments and contexts to land this.
“Tapping into the collective ambition of the nation, we launched around the first All Blacks game of the season. This is just one example of how we’re aligning media and message.
“We have a great platform that is going to allow us to harness the power of signals throughout the campaign and across the marketing funnel and scale relevance.
“We’re certain this seamless pairing of messaging and media strategy will help us achieve our own ambition – to ensure Fisher Funds stands out from the highly competitive crowd.”
Th e campaign went live last Sunday.
- View the 60sec & 15sec tvc’s below
Creative: Stanley St
Media: Stanley St
Production: Film 360
Fisher Funds CMO: Marcus Wild
Head of Brand & Strategy: Andy Havill
Digital Acquisition Manager: Michael Gailey
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