AUCKLAND, Today: Briscoes – with a little help from Stanley St – have taken their ownership of ‘you’ll never buy better’ a step further in a new brand ad that celebrates their long relationship with New Zealanders.
The 45-second film highlights the part Briscoes has played over the years in making the lives of Kiwis better. “The celebrations, the birthdays, holidays, summer and winter nights. You name it, Briscoes have always been there,” said marketing GM Fiona Stewart
“Which is why the time seemed right to talk about what really matters – our customers.”
Stanley St creatives Brooke Wiley and Josh Foley said: “As well as the core brand loyalists, more and more millennials are shopping with Briscoes and we needed a tone, feel and voice that reflected that.
“We wanted to acknowledge that we’re all human and life isn’t always perfect but that the good outweighs the bad.”
“As Stanley St embarks on its new journey, so does Briscoes, and I look forward to seeing where we both go together”
Creative director Kim Ellison agreed: “What’s really poignant about this idea are the moments that all of us can relate to. I’m sure people will definitely recognise one or two scenarios from their own lives.
“Stanley St worked directly with director Josh Frizzell to bring the campaign to life and both client and agency are thrilled with the result.
“We really thank Briscoes for their trust and totally letting the other Josh [Frizzell] do his thing – which he has definitely done.”
Fiona Stewart said: “This is a huge leap for Briscoes and it’s been an absolute pleasure to go on this journey together and continue it into the future.”
Stanley St CCO Regan Grafton said: “This is a real step change for Briscoes. As Stanley Street embarks on its new journey, so does Briscoes, and I look forward to seeing where we both go together.”
CREDITS
Client: Briscoe Group
GM Marketing & Strategy: Fiona Stewart
Marketing Manager: Liz Hanrahan
Marketing Assistant: Ruby Major
Agency: Stanley St
Chief Creative Officer: Regan Grafton
Group Account Director: Susan Browne
Creative Director: Kim Ellison
Art director: Josh Foley
Copywriter: Brooke Wiley
Director: Josh Frizzell
DOP: John Toon
Film 360 Producer: Sage Haggart
Agency Producer: Matt McPhail
Editor: Martin Spencer
Grade: Ben Marshall
Sound Design: Jon Cooper
Sound Design: Keegan Meiring
Design: Sam Cox
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