Stanley St adds Capital muscle

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WELLINGTON, Today: New Zealand’s largest indie agency Stanley St has unveiled five new roles in their office in the Capital. The agency’s move toward local ownership and independence was fuelled by its desire to retain profits in New Zealand, creating the ability to invest in both the agency group, and its clients.

MD Ian Rodney said: “This vision is being realised through a strong investment in talent, which has seen the agency bolster our Wellington line up.”

The new roles span several areas including agency leadership, planning, creative, design, media and client service, taking the agency to a team size of 20 employees.

One of the new appointments is Aaron White, who will take up the role as head of Stanley St Wellington.

“White brings with him a wealth of experience in leading change-focused business strategy across the largely Government-focused Wellington market,” Rodney said. “As a former GM of M&C Saatchi, Aim Proximity and Stanley St’s former namesake, Ogilvy NZ, his experience will be critical in expanding Stanley St’s Wellington offer, and with this, the value it adds to our Wellington-based clients.”


“The new roles span agency leadership, planning, creative, design, media and client service, taking the team to 20.”

Aaron White said: “I am massively excited to be part of the agency group’s plan to create a compelling offering, focused specifically on the Wellington market.

“Our Wellington clients have very unique challenges and objectives; our response to delivering against these needs is a strong on the ground team, with local knowledge and full-service capabilities.”

Joining White and the rest of the established agency team are communication specialist Suzy O’Connell in the role of senior account director, and Lizzie Baird who will be helping to drive the creative output in her role as senior copywriter.

This line up will be further bolstered by the addition of Nathan Chambers, the group’s long-serving head of design, a former Wellingtonian, relocating back to the capital.

Rodney said: “Chambers has led Stanley St’s design team for eight years, during which time it has become one of the most highly-awarded agency-based design teams in the industry.

“Following its launch, Stanley St has also integrated with Wellington-based digital and user experience agency Alloy, in line with the agency’s desire to provide the market with a seamless and competitive full-service offering.

Clare Warne, who has demonstrated real strength and expertise in this space, will now extend her knowledge as head of digital transformation across the Stanley St group.

White: “Stanley St Wellington will be a true reflection of the agency’s commitment to local, investing in capabilities to build a strong full-service agency that will partner with our clients to help them achieve their goals.”


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