AUCKLAND, Today: NZ specialist investment manager Fisher Funds has appointed the country’s largest independent agency, Stanley St, as its agency of record for strategy, creative, brand and media, following a competitive pitch.
The incumbent agency was Krunch; Stanley St pitched alongside FCB Aotearoa.
Launched in 1998, Fisher Funds offer a full range of growth and income investment solutions and are one of the country’s leading KiwiSaver providers.
Fisher Funds chief marketing officer Marcus Wild said: “I believe Fisher Funds is different from other investment solutions providers.
“We put the investor at the heart of everything we do, so it was important to us when selecting an Agency partner that they reflect these values.
“Throughout the process we were impressed with the different approach Stanley St took in response to our brief and in getting to know our business.
“They demonstrated a collaborative and thoughtful approach involving us and wowing us since the first engagement.
“By presenting an exciting creative idea grounded by a powerful and inspiring message, combined with an innovative and compelling media thinking as well as an impressive inhouse production capability had us all excited about the possibilities ahead.
“The agency demonstrated a collaborative and thoughtful approach, involving us and wowing us since the first engagement.”
“Appointing them as our agency partners is one of the easier decisions I’ve made in recent times.”.
Stanley St ceo Siobhan Burke said: “We could not be more excited to get started with Fisher Funds.
“Like them, we do things a little differently, approaching problems in unique ways and generating creative solutions others might not think about.
“We’re delighted to be partnering with Marcus and his team to help them achieve not only their goals, but the ambitions of their current and potential customers as well.
“Stanley St takes pride in its ability to deliver their clients a unique blend of strategy, creativity, design, cultural intelligence, media, social media, data science, analytics and PR, all under one roof.
“Together, with unparalleled film, photographic and content production capabilities and the flexibility and agility to react in real time, this fully integrated approach played a key role in the appointment of Fisher Funds.”
Stanley St ECD Brad Collett said: “Winning Fisher Funds demonstrates that an integrated approach with media and creative works.
“I cannot wait to collab with Marcus and his team to bring the overall vision to life. It is an exciting time at Stanley St, we have been going from strength to strength.”
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