Stapleton: The risk of not taking risks in business

Editor News Make a Comment

AUCKLAND, Today: DDB CCO Damon Stapleton loves the risky business of taking risks. And in a thought-provoking piece in yesterday’s Herald on Sunday, he wrote: “The individual artist is the biggest risk factor of all.”

“Many films today are perfect products manufactured for immediate consumption,” he said.

“Many of them are made by teams of talented individuals – All the same, they lack something essential – the unifying vision of an individual artist.

“Risk can keep an industry alive.

“This is a tension I have seen in many companies throughout my career – the need to change but being paralyzed by the pattern that got you this far.

  • Read the full story here

Share this Post