AUCKLAND, Today: Starcom is rolling out a major new TVNZ campaign profiling the work of 1 News at Six, the country’s most watched programme.
“The last time we rolled out a news-focused campaign on this scale was more than five years ago,” said TVNZ corporate comms GM Georgie Hills.
A new tvc highlights 1 News’s credentials as the country’s trusted news source. “It speaks to the lengths we go to every day to bring New Zealanders the news; the calls we make, the questions we ask, the leads we chase down,” Hills says.
Produced inhouse by TVNZ’s marketing and Blacksand teams, the 1 News promo started screening across TVNZ last night. It will be supported with a big radio, digital and outdoor push, with billboards of 1 News’s Jenny-May Clarkson and Paul Hobbs popping up nationally from today.
The campaign will profile different presenters and journalists throughout the year.
CREDITS
Strategy and Creative: TVNZ Blacksand
Production: TVNZ Blacksand
Media agency: Starcom
Executive Creative Director: Jens Hertzum
Creative Director: Adam Sarkar
Design Director: Jacob Slack
Senior Creative: Edmund James
Lead Designer: Christopher Hill
Marketing Director: Jonathan Symons
Senior Marketing Manager: Claire Speedy
Campaign Manager: Josh Wolfe
Starcom Business Manager: Sebastian van Dyk
Share this Post
