AUCKLAND, Today: With the recent purchase of Cerebos Greggs by Kraft Heinz, the company has consolidated its creative and media agencies.
Parnell-based The Business Marketing Group will now be handling creative (including social media), while Starcom will manage media planning and buying.
The incumbent agency was FCB. The Business MD Ben Cochrane declined to supply further details, but M+AD has heard there was no pitch.
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