AUCKLAND, Tuesday: FCB has created a new PAK’nSAVE campaign, featuring Stickman and his “real-world” pals.
PAK’nSAVE senior marketing manager Lauren Ness said: “Stickman, who usually loves having all the attention to himself, is happily sharing the screen with his first real-life co-star in a vibrant new campaign to myth bust and celebrate PAK’nSAVE’s top quality fresh fruit, veges, meat and seafood.
“The new campaign sets out to bust the myth that low prices, means less – it’s a challenge Stickman and his real-life friends are ready to tackle head on.
“This is a tall tale so big, so New Zealand’s heroic Stickman is stepping out of his yellow and black comfort zone for the first time in his 14-year history to clear things up – although not a literal step, or he’d glitch the space-time continuum!”
“Stickman has been asking us for years for the chance to shoot an ad in a real store.”
“Starting this week, the new ad shows our iconic Stickman reaching out a PAK’nSAVE real life fresh expert to help him to set the record straight.
Co-ECDs Leisa Wall and Peter Vegas said: “Stickman has been asking us for years for the chance to shoot an ad in a real store.
“He was upset when he found out he wouldn’t be getting his own trailer, but cheered up when he discovered the onset catering was all the yummy fresh top quality PAK’nSAVE produce.”
Client: Foodstuffs (PAK’nSAVE)
Creative Agency: FCB New Zealand
Media Agency: PHD Media
Production Company: Reel Factory
Director: Tom Furniss
Executive Producer: Dan Watkins
Producer: Bex Morrison
DOP: Chris Watkins
Offline editor:Phill Gow
Grade/Online: Marc McCarthy
Sound Design: Clive Broughton / Factory
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