launches video resource for content producers

Editor TVCs, News Make a Comment has revealed details of its new, internationally focused video stock footage site The launch was backed with experience gained locally, says StockGiant managing director Graham Elliott.

With the rapid uptake of video online, the demand for stock footage is increasing globally, he says.

Key findings from the 2015 ACSIL Global survey of Stock Footage Companies indicate that the total stock footage industry revenue has increased from $ 394 million in 2011 to $ 552 million in 2015, which represents a 40% increase.

The new site uses the micro stock model with contributors uploading their video clips from around the world. The site differs from some of its competitors offering  both royalty free footage and rights managed footage which gives customers more choices when licensing footage for different end uses and locations.

There has also been an emphasis in development on speed and enhanced search tools to find shots accurately and quickly. And the site curators are also making sure footage is of a consistent high standard so customers are not wading through hours of average video clips.

“StockGiant has set out with a focus on sourcing and supplying the best footage available from around the globe,” Elliott said. “We are definitely looking for quality rather than quantity, basically material that will enhance a production be that online web content or the more traditional broadcast TV format.”

With plans to roll out a string of new services over the coming six months and new footage being added daily, he says he is confident on continuing the site’s growing foothold in the global stock footage market place.

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