Finance How? Finance Now

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CHRISTCHURCH, Tuesday: Strategy network has created a new campaign for Finance Now, the business it won earlier in a competitive pitch (incumbent unknown).

Strategy Christchurch managing partner Nick Harvey said: “The new campaign aims to remind Kiwis that when life gets in their way and their needs, wants or desires just can’t wait, Finance Now is there to help provide the solution.”

“Research showed that Kiwis wanted access to a non-judgemental, friendly source of lending for those unplanned for emergencies, or those ‘let’s do it’ opportunities that come along. 

“The resulting campaign line was a simple ask-and-answer approach – ‘Finance How? Finance Now’. 

“The campaign consists of 1 x 30″ master tvc and 4 x 15″ tvcs.”

“The campaign was created to increase brand awareness of Finance Now, stimulate interest in Finance Now’s portfolio of lending products and provide quality leads to the Finance Now inbound marketing team.

Finance How? Finance Now is a fully integrated campaign, with subtly different messaging for consumers who are at different stages of the overall customer journey, each with a clear call to action.”

The campaign consists of 1 x 30″ master tvc and 4 x 15″ tvcs.

Finance Now ceo Phil Ellison said: “We were excited to work with Strategy to help us develop new tvcs which were delayed due to Covid disruptions last year.”


Client: Finance Now
Agency: Strategy
Production Company: Fish&Clips

About Strategy
Strategy is part of an international network of independently owned boutique agencies producing award-winning design and advertising around the world. The wider group was founded in 1992 in Christchurch and now has studios in Christchurch, Wellington, Auckland, Sydney, Melbourne and Tokyo.

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