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CHRISTCHURCH, Today: Industry veteran Lee Parkinson has been elevated to the role of strategic partner at Strategy Christchurch. Managing partner Nick Harvey said: “Lee has been a strategist for 20 years and has worked with clients from virtually every industry and sector.

“Over the last three years, Lee has been developing, driving and implementing insight-led strategies for Strategy Christchurch clients, on a day-to day-basis.”

Lee Parkinson said: “The last three years here have given me the perfect (and extended) opportunity to ‘try before I buy’.

“I’m really thrilled to become a partner alongside Nick Harvey and Rupert de Paula, as we continue to build the agency to cater for what our clients need, and where we can deliver real value.

“It’s a great feeling to fully contribute to the direction and future of our studio.”

“Lee put the strategy back into Strategy.”

Nick Harvey said Parkinson’s promotion to full partner is “a true testament to his great work and dedication to the Strategy brand and offering since arriving in 2018”.

“Lee put the strategy back into Strategy and we are very much looking forward to working closely with Lee to continue to grow the Strategy brand, reinforce the Strategy vision, and empower our team to become the best creative problem solvers for businesses in the South Island.

“Lee has been in the game almost as long as Strategy has been in business, so he’s seen all the trends come and go. For me, the combination of his previous experience mixed with his forward-thinking attitude is invaluable. He has certainly contributed across all areas of the business and we look forward to what the future holds.”

Strategy Creative was founded 29 years ago in Christchurch and now also has studios in Wellington, Auckland, Sydney, and Tokyo.

Client include University of Canterbury, Ngāi Tahu Property, TransDiesel, Orion Energy and Ryman Healthcare.

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