CHRISTCHURCH, Thursday: Te Whare Wānanga o Waitaha | University of Canterbury and Strategy Christchurch have created a 90sec film to inspire prospective, current and past UC students to celebrate the power their own self-belief has to shape their world.
UC marketing director Tracey Wilson said: “A continuation of last year’s Believe U Can campaign, and running nationally in conjunction with 2021’s UCme student engagement work, the film (produced in conjunction with Resonate), continues to explore one of UC’s core ideologies: that believing in yourself is a fundamental driver of both personal and wider societal progress.
“Being given the opportunity to inspire the leaders of tomorrow to take the first step on the journey of self-discovery is an honour.”
“The work continues to position UC as a diverse, culturally inclusive and leading educational and research tertiary institution. One that empathises with the unique challenges the world presents their students today, but who understands their role is to support, guide and motivate them to realise their boundless potential.
“What was also exciting about this project was that we were able to show off Ōtautahi with the exceptional talent of our local agencies too.”
Strategy managing partner Nick Harvey said: “Being given the opportunity to inspire the leaders of tomorrow to take the first and important step on the journey of self-discovery is an honour and privilege.
“We wholeheartedly thank our clients and partners for letting us embark on this. Their trust and belief in us to deliver is a constant source of inspiration.”
CREDITS
Client: Te Whare Wānanga o Waitaha | University of Canterbury
Agency: Strategy Christchurch
Production Company: Resonate
UCMe Photographer: Dean MacKenzie
About Strategy Creative
Strategy Creative Christchurch is part of an international network of independently owned boutique agencies producing award-winning design and advertising around the world. The wider group was founded in 1992 in Christchurch and now has studios in Christchurch, Wellington, Auckland, Sydney, Melbourne and Tokyo.
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