Lockdown Magic

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AUCKLAND, Thursday: Red Seal, with their Britomart-based creative agency Studio Nash, have launched their new global positioning, Incredible Inside, directed by Film Construction’s Perry Bradley. 

It’s the second project in a row for the team who created and produced the Knocking the bastard off ad for Red Seal – entirely in Level 4 lockdown.

“Producing this film for Studio Nash was an awesome antidote to lockdown and our first shoot in the brave production world of Level Two shooting,” Bradley said.

“As one of the first film productions to take place out of lockdown, promoting a much-loved NZ brand that’s all about wellness felt very fitting for all.”

Red Seal’s Alicia Fenwick said: “We’re so proud of the end result in the most incredible of circumstances.

“Filming with a great team in New Zealand has given us a huge business advantage as we now position Red Seal for further growth in Australia, China and Northeast Asia.”

The campaign has three communication layers: Incredible Nature, Incredible People and Incredible Products.  

The Incredible People layer is an ongoing content piece with real stories captured in each market throughout the years to come.

“Filming with a great team in NZ gave us a huge business advantage as we position Red Seal for growth in Australia, China and NE Asia.”

The campaign and film were brought to life by creatives David Nash and Connan James in collaboration with director Bradley.

Belinda Bradley said: “Producing Knocking the bastard off during Level 4 lockdown was a bizarre experience.”

David Nash said: “The joy of collaborating together as a group was missing – so it was pretty rewarding to get the same team together post lockdown and give it another go, whilst socially distanced.

“It was amazing to be back on location, working with an incredible crew and getting stuff done.” says executive producer.

“The transitions between scenes turned out to be as magical as the shots themselves. Designing the interlocking shots was an enjoyable part of preplanning. The start and finish point had to be carefully constructed.”

Bradley: “The filmmaking opportunity with the Red Seal Incredible script was to transition between epic life milestones making each one as memorable and fluid as the next.”

  • That’s the 45sec spot at the head of the page. View the 2 x 15s two below:


Client: Red Seal
Global Head of Marketing: Alicia Fenwick
Head of Marketing – NZ: Aurelia Moly
Marketing Contractor: Jo Walsh
EGM: Jez Hawkins
CEO: Sean Duggan

50 Crates Head of Strategy
: Simon Hammond

: Studio Nash
Exec. Creative Directors: David Nash & Connan James
Digital Director: Alex Leece
Social Influence Director: Ash Lynch
Content Editor: Jasper Johnstone
Digital Design & Developer: Liann Yim
Account Exec: Maddy Brajkovich

Prod Co
: Film Construction
Director: Perry Bradley
Producer: Jozsef Fityus
Executive Producer: Belinda Bradley
DOP: Renaud Maire
Art Direction: The Artels
Editor/Colourist/Brand Film: James Hutchinson
Editor Testimonials: Nathan Pickles
Music Composer: Mike Newport
Drone Operator: Cameron Betts

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