AUCKLAND, Wednesday: The Comms Council has announced Stuff’s continued sponsorship of the Diversity, Equity and Inclusion categories at the 2023 Effie Awards.
To better recognise work in this important area, two awards will be given in 2023: Diversity, Equity & Inclusion – Community Engagement and Diversity, Equity & Inclusion – Positive Change.
The Diversity, Equity & Inclusion – Community Engagement category celebrates campaigns that have successfully and authentically connected with specific cultural, ethnic, or underrepresented groups and communities.
This category celebrates campaigns that have forged meaningful connections and achieved outstanding results by engaging targeted audiences.
Entrants are encouraged to highlight the outcomes for the specific community and showcase the creative elements and strategic approaches tailored to engage the community authentically.
The Diversity, Equity & Inclusion – Positive Change category recognises campaigns with objectives designed to have a positive impact on society, people, and the planet.
“Stuff’s sponsorship reflects the company’s unwavering commitment to driving positive change in the industry.”
This category welcomes initiatives and campaigns that tackle issues such as inequality, poverty, prejudice, or disabilities.
Successful entries will demonstrate measurable shifts in audience behaviour towards better choices and the integration of relevant socially-aware messaging into marketing communications.
Comms Council ceo Simon Lendrum said: “Stuff’s sponsorship of both the Diversity, Equity & Inclusion – Community Engagement and Diversity, Equity & Inclusion – Positive Change categories reflects the company’s unwavering commitment to driving positive change within the industry.
“By recognising and honouring campaigns that authentically engage with diverse communities and address critical social issues, Stuff contributes to fostering a more inclusive and equitable society.
“The Effie Awards, organised by the Comms Council, celebrate the effectiveness of advertising campaigns that deliver tangible and significant results.
“This esteemed competition showcases the profound impact of effective marketing and strategic thinking.
“The awards ceremony will take place on Thursday 26 October at the Auckland Town Hall.”
“The inclusion of the Diversity, Equity & Inclusion categories within the Effie Awards demonstrates the growing importance of inclusivity, community engagement, and positive social change in the ever-evolving advertising landscape.”
Entries for the 2023 Aotearoa Effie Awards, in association with TVNZ, are now open.
Agencies are invited to submit their outstanding campaigns and effective marketing strategies. Early bird submissions will be accepted until Wednesday 2 August, offering a discounted rate. The final deadline for submissions (fees apply) is Wednesday 9 August.
Lendrum: “Don’t miss this extraordinary opportunity to have your campaigns recognised and celebrated at the highly anticipated awards show.
“The awards ceremony will take place on Thursday 26 October at the Auckland Town Hall.
“Join us for an unforgettable evening of celebration and inspiration as we pay tribute to the exceptional campaigns and effective marketing strategies that have left a mark on the industry.
- More here: commscouncil./effie
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