Stuff inks Chinese & Maori content deal

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AUCKLAND, Today: Stuff has signed content sharing agreements with Chinese-NZ media outlet Skykiwi and Māori Television, enabling more and better online content for the Chinese and Maori communities.

“These new partnerships enable Stuff to broaden its content offering while giving Māori Television and Skykiwi a chance to share their content with New Zealand’s largest digital audience,” said Stuff editor-in-chief Patrick Crewdson.

“Stuff’s scale allows us to act as a mirror of the country,” he said. “These partnerships with Māori TV and Skykiwi help us better reflect the true diversity of New Zealand.”

Both agreements expand on previous content sharing relationships, introducing significant emphasis on collaboration. Stuff and Skykiwi will now meet regularly to discuss content, and will also work together on larger, long-term editorial projects for the Chinese-NZ community.

“Stuff’s scale acts as a mirror of NZ. These partnerships help us better reflect the true diversity of New Zealand.”

Māori Television and Stuff are planning staff exchanges, as well as building a stronger and more collaborative relationship between the two parties’ news directors.

Skykiwi chief operations officer Eric Song said: “This agreement with Stuff marks the first formal content partnership with a major New Zealand media outlet, and provides a new avenue to integrate the New Zealand Chinese community to mainstream Kiwi culture.”

Stuff also has a similar strategic partnership with Indian radio station and online news outlet, Radio Tarana, and other content sharing agreements with local media outlets TVNZ, RNZ, and Bauer.

About Skykiwi
Skykiwi connects with nine out of 10 members of the New Zealand Chinese community. It is the most influential Chinese media in New Zealand, with 12 web channels, including online news website, 47 sub-forums and 10 social media accounts. Skykiwi Forum is the largest online platform for the New Zealand Chinese community to exchange information, and Skykiwi’s seven official wechat accounts have over 400,000 followers.

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