Kiwis ‘can’t get enough of Stuff media’

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AUCKLAND, Friday: Stuff reports that it has grown audience across its print and digital channels combined, “with now even more New Zealanders choosing Stuff ahead of any other media publisher.”

Stuff Mastheads MD Joanna Norris said: “Stuff reached nearly 3.4 million New Zealanders across print and digital and is growing its market lead, according to the latest data from Nielsen.  Combining print and digital, Stuff is also leading the charge in the key regions of Waikato, Wellington and Canterbury.

“The number one news website had audiences soaring to more than 2.52 million unique visitors in October, up 15 percent month-on-month. It’s the fifth consecutive month of audience growth for the platform.

“Kiwis are enjoying the live and lively content and breaking news, with half of all visitors consuming Stuff’s live coverage – which in October included the 2023 election coverage and 2023 Rugby World Cup. 

“The numbers speak for themselves.”

“Kiwi audiences are rounding out their news consumption through high engagement with digital subscription news offerings from The Post, The Press and the Waikato Times, which add to Stuff’s overall market dominance.

“Connecting with audiences at scale and also being a core source of news and views in each region, Stuff has a powerful regional reach and dominates in print readership across the Waikato (Waikato Times), Taranaki (Taranaki Daily News), Manawatū-Whanganui (Manawatū Standard), Wellington (The Post) and the South Island including Tasman/Nelson (Nelson Mail), Marlborough (Marlborough Express), Canterbury (The Press, The Timaru Herald) and Southland (The Southland Times.”

Stuff brand connections MD Matt Headland said and Stuff is the place to be for brands wanting to connect with their customers this summer.

“Our Made for Summer campaign to help brands stay connected with their evolving audiences over the coming months. It’s a one-stop destination for the season’s top reads, podcasts, quizzes and content. Audiences linger longer, lifestyle content soars and summer sport takes off. It’s an ideal environment for summer advertising.

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