Arrivals & Departures: Stuff taps adman for newspaper role

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WELLINGTON, Today: After creating the role in August, Stuff has appointed Ben Rose as the general manager of newspapers, starting in January 2019.

Reporting directly to ceo Sinead Boucher, Rose will be responsible for driving the performance of Stuff’s newspapers, working across all areas of the business to cement the future of the print portfolio.

His primary focus will be on ensuring Stuff’s papers are as fresh, appealing and relevant as they can be to readers and advertisers, and exploring new revenue opportunities in print.

Ben Rose said: “I’m really excited by the opportunity to harness the power of Stuff’s nationwide coverage and the awesome stable of publications. Some of these brands are truly iconic publications that have been part of the fabric of New Zealand for over a century.


“We created this role because we are committed to the future of our newspapers.”

“To be able to help define their future, demonstrate their value to readers, and work with advertisers and senior decision makers in New Zealand businesses to grow their bottom line through the powerful medium of print is a real privilege.”

Sinead Boucher said: “We created this role because we are committed to the future of our newspapers. Ben brings a laser focus on defining the future of our newspaper portfolio, from our dailies and Sundays to our community titles, and I am really looking forward to having him on board.”

Having held executive level sales and marketing roles, Rose has a strong background working with advertisers and agencies on growing revenue, as well as managing the operational side of business. He joins Stuff from nib New Zealand, where he has been the general manager of direct sales & partnerships, collaborating with Stuff on the health insurance product, Done.

“Following tenures as head of brand and new business operations at Sovereign, head of retail marketing at ASB, marketing and digital manager for Ateed, as well as a wealth of agency roles both here and in the UK, Rose’s first-hand experience as a major NZ advertiser equips him with a clear understanding of what advertisers and clients are looking for,” Boucher said.


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