AUCKLAND, Today: Stuff has appointed Sarah Heeringa as life editor for The Forever Project – Stuff’s commitment to addressing climate change through stories that convey the scale of the challenges ahead and hope for a better future.
Heeringa’s appointment will see the project grow into sustainable living content that helps Kiwis embrace simple solutions that have an impact. It will also help advertisers reach the growing number of eco-conscious consumers and those looking for stylish ways to live a better life.
Heeringa said: “Stuff’s NowNext sustainability survey of 10,000 Kiwis revealed that although 75% believe we need to act urgently to combat climate change, only 57% plan to make at least one change in their home, car or commute.
“So there is an action gap that people need help to overcome.
“A lot of people want to embrace sustainability but while we know many people are galvanised by data or the scale of the peril ahead, there are others who feel overwhelmed by it, and it can put them off engaging with the climate crisis altogether.
“This will help advertisers reach the growing number of eco-conscious consumers and those looking for stylish ways to live a better life.”
“We’re looking forward to developing new ways to interact with Kiwis who are seeking easy, affordable but impactful solutions.”
Heeringa has 20+ years experience as a journalist, magazine editor, author, copywriter, photographer and stylist. She has previously been editor of sustainable living title Good magazine.
“I have a passion for finding everyday solutions to big problems, so I’m thrilled to have landed at Stuff, where their ethos of making the world a better place is applied to everything the company does,” says Heeringa.
“Small steps, done by many, have the ability to make a meaningful impact on how we will all live in the future. We’re going to bring the know-how and expertise from across the Stuff network of home, travel, culture, motoring, style and food & drink journalists, so people can apply those small changes in every aspect of their lives.”
Heeringa will work closely with Climate Change editor Eloise Gibson who will continue to lead Stuff’s world-class climate journalism, with a focus on climate science and policy as well as holding business and government to account when it comes to climate action.
The latest issue of The Forever Project magazine is due out tomorrow.
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