Stuff taps Telaria

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AUCKLAND, Today: US-based global software platform Telaria, which optimises yield for video publishers, today announced that it has been selected by Stuff NZ to programmatically manage and monetise the video inventory of its flagship digital news site.

Stuff joins Telaria’s roster of New Zealand publisher partners, including TVNZ, MediaWorks, Mi9NZ and Choice TV. The partnership comes at a pivotal time as Stuff evolves its offering to include compelling long-format content.

“We are delighted to be working with Telaria, as they have pioneered the programmatic video market here in New Zealand and they have a deep expertise in video in all its forms,” said Albi Pecora, head of digital revenue products at Stuff.

“In a constantly changing digital landscape, and specifically the one of programmatic advertising, it’s important for us to work with best in class technologies for all of our offerings.

“Telaria pioneered the programmatic video market here in New Zealand.”

“We appreciate that Telaria are a trusted partner for the leading publishers in the region. We look forward to working with them to leverage their Video Management Platform as we grow our business and offer ever more compelling content to our viewers and advertisers,” Pecora said.

Telaria NZ GM Yael Milbank said: “We’re excited to partner with the visionary team at Stuff to give advertisers more opportunities to place their brand alongside high quality video content that reaches millions of people every month.

“Our partnership with Stuff builds on our firm footprint in the region and as the New Zealand video market continues to grow and mature, we look forward to helping Stuff navigate these developments with continued success.”

About Telaria
Telaria, Inc. (NYSE:TLRA) powers the future of TV advertising with proprietary, programmatic software that optimises ad yield for leading video publishers across desktop, mobile and CTV. Telaria’s clients include the most innovative video content publishers across the globe such as Hulu, SlingTV, SonyVue, PlutoTV, TubiTV, Singtel, Australia’s Nine Entertainment Co, Network 10 and Seven West Media, and Brazil’s Globo. Telaria is headquartered in New York City and supports its global client base out of 13 offices worldwide across North America, EMEA, LATAM and APAC.

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