Stuff maintains national audience

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AUCKLAND, Friday: Stuff has maintained a national leadership position, reaching 3.485 million New Zealanders a month across print and digital, according to the latest data from Nielsen.

Chief content officer Joanna Norris said: “Stuff is proud to have held its dominance in the major metropolitan centres of Auckland, Wellington and Canterbury, according to the latest data from Nielsen.

“In Auckland, Stuff reaches a diverse and engaged audience of 1.2 million readers, retaining its lead by delivering rich content through stuff.co.nz and its portfolio of local papers.

In the capital, the Dominion Post, together with Stuff.co.nz , pulls in over 402,000 readers. And in Canterbury, Stuff reaches 457,000 through digital and The Press, recently crowned Voyager Newspaper of the Year.

“The Waikato Times readership has also grown by an impressive 12% year-on-year in the period to June 2022. Celebrating its 150th anniversary in 2022, the paper continues to serve the Waikato community, with extra local content added over the past year. Stuff reaches an audience of 343,000 in the region.


“We have more journalists on the ground than any other media company, which means we can focus on content that is highly relevant for our audiences.”

Nationally, the Sunday Star-Times and Sunday News together command a lion’s share of the Sunday newspaper market with a combined readership of 354,000. Sunday Star-Times’ (SST) readership increased by 9% in the quarter to June 2022, following a 4% increase in the previous quarter. The flagship Sunday magazine also saw growth, with readers loving its smart mix of content.

“We have more journalists on the ground than any other media company, which means we can focus on content that is highly relevant for our audiences.”

“We get New Zealand and we love that audiences turn to us to make sense of their world through trusted journalism. We focus every day on bold and spirited content that cuts through the noise, tackles misinformation and helps New Zealanders live quality lives.”

Chief revenue officer Andy Symons said the scale of Stuff’s audiences meant customers could reach highly relevant local audiences, as well as targeting audiences of value nationally. “This continues to give our advertising partners unmatched scale and quality of audience across digital and print touch points.”

Chief data & insights officer Dina Hay said Stuff’s unrivalled reach and scale also gives the company a deep and rich understanding of New Zealanders, providing important insights that lead to highly engaging content and purposeful customer solutions.


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