AUCKLAND, Today: Stuff has advised that its creative advertising competition, The Paper Planes, is returning this year. It launches next Monday 1 March.
This year’s competition will expand into three categories: Best Print Campaign, Best Integrated Campaign and Best Digital Campaign. Winners will be selected by English ad industry doyenne Cindy Gallop, founder & former chair of the US branch of advertising firm Bartle Bogle Hegarty, and a global authority on trust in advertising.
Stuff chief revenue officer Andy Symons said: “The Paper Planes is a celebration of the brands that capture audience attention and imagination through clever and innovative print-led advertising concepts.
“Print is a unique medium for communicating creative concepts, and we’ll be looking for agencies who can make brands soar.”
“Print is a unique and effective medium for communicating creative concepts, and we’ll be looking for agencies and brands who can demonstrate innovative and clever creative that makes the brand soar as well as deliver effective and impactful results,” says Symons.
Entries close on 19 April and Stuff is offering $500,000 in advertising space across its print and digital portfolio for the winning creative ideas to be brought to life in an integrated way.
Gallop will beam in virtually from New York to deliver a keynote address, before announcing the winners at an awards breakfast in May.
Rainger & Rolfe’s Seriously Spicy campaign for Texas Chicken won last year’s inaugural competition with an ad featuring a chicken drumstick-shaped hole that appeared to have burnt through the layers of the newspaper. The winner was chosen and awarded by Sir John Hegarty.
The 2021 prizes include:
- Best Print Campaign – $300k print advertising
- Best Integrated Campaign – $100k advertising (print + digital)
- Best Digital Campaign – $100k digital advertising
- Enter here: advertise.stuff.co.nz/paperplanes
Share this Post
