Stunts focus for CAANZ breakfast forum

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ANZ Bank head of corporate marketing & sponsorship Sue McGregor, with Sporstbet Australia head of communications Ben Hawes will address adland – and showcase their best work – at the next instalment of the CAANZ PREScom Champion Speaker Series. Sportsbet is Australia’s biggest corporate bookmaker.

“It promises,” says CAANZ PREScom chair Megan Clark, “to deliver winning formulas for ensuring your brand is seen and heard – exploring world-class sponsorships and stunts.”

The breakfast event will be held at Auckland’s Viaduct on Wednesday 27 May.

Clark says the event’s purpose is to educate, inspire and entertain – imparting first-class communications know-how from both sides of the Tasman.

“With more than 10 years’ sponsorship experience working with leading Kiwi and global brands, Sue will provide valuable insights into the benefit for brands of sporting sponsorships and the best ways to leverage them,” Clark said.

“Ben’s extensive work in Sydney’s competitive sports and entertainment market led him to managing the successful PR team at Sportsbet, which is all about driving engagement to keep punters loyal and, importantly, entertained – something his presentation is sure to do.”

Sue McGregor led the team behind ANZ’s highly-effective sponsorship of the ICC Cricket World Cup 2015, the runaway success event of New Zealand’s summer. She will give an in-depth look into ANZ and the World Cup – what they did, why they did it and what it did for the brand. She’ll also share the activations ANZ rolled out, what worked best and the lessons learnt along the way.

“I’m looking forward to sharing my experiences, in particular, sharing our reasons for signing up as a sponsor of the Cricket World Cup and how we worked with the ICC, including rights negotiations and restrictions associated with an international event,” McGregor said.

Ben Hawes describes Sportsbet as a challenger: “We’re the kid at back of the classroom who pushes boundaries and loves to entertain,” he says. “Our stunts, or Mischief as we call them, are designed to be not only audacious but relevant, helping us generate content and conversations across traditional, digital and social media while working across all our marketing channels.”

Hawes will showcase several examples of Sportsbet’s increasingly ambitious Mischief including two big stunts that “totally smashed it” – galvanising support for the Socceroos during the 2014 World Cup by flying “Christ the Redeemer” over three of Australia’s biggest cities and welcoming the Lions Tour down under in 2013 by unveiling the world’s biggest painted sign under the flight path into Melbourne.

CAANZ says both stunts generated global publicity, set social media channels “ablaze” and established all-new standards of success for Sportsbet.

The CAANZ PREScom event will take place on Wednesday 27 May, from 7am to 9am, at The Maritime Room, Auckland Viaduct. Limited tickets are available.

Ticket prices

CAANZ, ANZA, MA, EMANZ and PRINZ members – $110 per person (incl gst)

Non-members – $125 per person (incl gst).

About the speakers

Sue McGregor has been head of sponsorship for ANZ since 2007. During this time she has sold-in and executed the successful sponsorship of RWC 2011, the sponsorship of the New Zealand Olympic Committee team 2012 and, most recently, the ICC Cricket World Cup 2015 sponsorship. All three have driven improved brand metrics.

Prior to joining ANZ, she was head of sponsorship for Vodafone New Zealand, and was responsible for developing its music and sport sponsorship strategy, as well as developing and launching the One Tribe campaign for the Vodafone Warriors.


Ben Hawes is the Head of Communications for Australia’s biggest corporate bookmaker, Joining Sportsbet in 2011, he has been instrumental in leading Sportsbet’s PR function, which now generates millions of dollars in editorial each year across all media platforms. As a member of Sportsbet’s marketing management team, his role includes management of the PR and Communications team, leading and executing its strategy, which includes stunts and experiential activity, as well as media issues management and media liaison.

Prior to joining Sportsbet, his professional experience included working with Sydney FC, ANZ Stadium (Olympic Stadium) and Basketball Australia. He has tertiary qualifications in Communications and Journalism and a Bachelor of Sport through Charles Sturt University.


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