Sugar whistles in the rugby season

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Sugar & Partners teamed up New Zealand/Samoan choreographer Parris Goebel (now a star on the global dance scene) with hot NZ vlogger Shaaanxo to put our Super Rugby players to the test in a floor-shaking new campaign, #SuperBoomBoom.

The campaign – an extension of last year’s #SuperBangBang video – heralds the start of the 20017 Super Rugby season.


Agency: Sugar & Partners
Creatives: Dave Nash & Damon O’Leary
Prod Co: Robbers Dog
Director: Robin Walters

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