Sugar wins NZ cereal giant

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Sugar&Partners has won the Hubbards advertising business. There appears not to have been a formal pitch, but Hubbards marketing director Rebecca Bergs told M+AD this morning that they did “look at other agencies”.

She also said there was no formal incumbent. “We’ve worked with a number of agencies previously – notably Hunter,” she said.

“With the appointment of Sugar, all our advertising has now been consolidated at one agency.”

Sugar&Partners managing partner Jeremy Johnston was reluctant to provide more details, referring us to Bergs for comment.

He did say: “We look forward to a great partnership with this iconic NZ brand.”

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