Summer stunt reels in the fish-lovers

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AUCKLAND, Monday: Special Group and Pead PR have collaborated to produce a Uber Eats/McDonald’s stunt that’s currently turning heads in the summertime crowds on Tamaki Drive at Mission Bay.

Hungry beachgoers were tempted by a scenario featuring a Kelly Tarlton shark bus chasing a McDonald’s Filet-o-Fish burger – tantalisingly swimming just out of reach of the bus.

The promo followed recent research by Uber Eats proving that 90% of Kiwis like to eat fish – more than half of all Kiwis eat fish once every week.

But that research also showed that at least a million Kiwis are yet to reel in a Filet-o-Fish, with 39% saying they have never tried one.

Uber Eats NZ country manager Andy Bowie said: “We’re not surprised that Kiwis are hooked on McDonald’s Filet-o-Fish – with thousands of burgers delivered every month through Uber Eats, it’s a much-loved delica-sea!

“Research shows that 1 million Kiwis are yet to reel in a Filet-o-Fish, with 39% saying they have never tried one.”

“However with so many Kiwis yet to try this delicious burger, summertime is the perfect chance to hone into our collective love of fish. We’re pleased to help McDonald’s deliver this alternative version of fish and chips to eaters at the touch of a button to their home, the beach or anywhere in between.”

The credits
Uber Eats has been working with Special Group New Zealand to develop this innovative and quirky idea and the surrounding integrated marketing campaign, with supporting PR, media and influencer elements from Pead PR.

Special worked with a skilled team of partners including Wonder Group, Fraser Cars Ltd and Cutting Innovations to bring to life the chubby little burger car, Oddboy, for the game production; and Nimble and Paul Ross Jones for producing the supporting campaign materials.

Uber Eats is available in Auckland, Tauranga, Wellington, Hamilton, Christchurch and Dunedin. There are now more than 1100 restaurants on the Uber Eats app across the country including 62 McDonald’s restaurants.

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