Pizza Hut asked Auckland PR agency Sherson Willis to develop a social content campaign to leverage its sponsorship of TVNZ 2’s Survivor New Zealand, drive conversation around Pizza Hut and increase sales.
Knowing that people love to debate pizza toppings, the agency created a Pizza Hut version of Survivor New Zealand, where 20 Pizza Hut toppings become the contestants and Pizza Hut fans have the opportunity to vote for their favourite toppings in a series of eliminations.
The four week Facebook campaign calls for Kiwis to vote for their preferred toppings using Facebook reaction buttons, with the last remaining ingredients forming a Survivor New Zealand pizza.
CREDITS
Client: Pizza Hut New Zealand / Restaurant Brands Limited
Marketing Manager: Marc Gilchrist
Digital Channel Manager – Paid: Courtney Kosar
Agency: Sherson Willis
Directors: Trish Sherson / Rewa Willis
Associate Director: Amy McKenzie
Senior Associate: Melissa Salisbury
Associate: Thalia Stronge
Junior Associate: Issie Hallwright
Designer: Richard Munro
Production company: Useful Films
Director: James Barr
Producer: Carne Bidwell
Copywriters: James Barr / Glenn Jameson
Editor: James Barr
Sound: Radiate
Media agency: MediaCom
Share this Post
