After the ball

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SYDNEY, Today: WiTH Collective NZ’s ASB Sustainaball has been named global runner-up in this week’s Outdoor category – by Best Ads guest editor Angelo Maia, CD at R/GA New York.

“I didn’t know that losing tennis balls was a thing in the Kiwi summer,” Maia wrote.

“But yes, a normal ball can take several hundred years to break down and a biodegradable tennis ball that can plant a New Zealand native tree seems like a pretty good solution to the problem.”

Maia is currently ranked #6 CD in the world by the Cannes Lions Creativity Report, and #2 art director in the world by the One Club.


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