Sweet surrender

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AUCKLAND, Today: To celebrate the release of five new premium ice-cream flavours into supermarkets nationwide, Sugar & Partners, Social Sugar and New Zealand Natural have launched an integrated outdoor, digital and social campaign.

The ads are running in major metro sites nationwide, plus Adshels, digital, POS and social.

“So,” says CD Jeremy Johnston, “if you’re down to spoon later, head to a supermarket near you to try some of the finest New Zealand ice cream around – Buttermilk & Raspberry, Milk Chocolate, Mocha & Cacao, Caramel & Toasted Coconut, Lychee & Passionfruit.”


Writers: Mike O’Sullivan and Amber Suckling
Designer: Gary Butcher
Designer: Matt Hammond
Account Director: Julianne Hastings
CD: Jeremy Johnston

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