New Zealand’s best-selling cider brand Old Mout, with Colenso BBDO and Spark PHD, have launched a dry-style cider aimed squarely at beer-drinking males.
Crafted to be not as sweet as other ciders, Old Mout Hard Cider is a masculine alternative in a category often epitomised by lens flares and colourful pretty packaging.
“We believe there is a huge opportunity for growth in the cider category in New Zealand across all consumers particularly men, and the launch of Old Mout Hard Cider has all the right ingredients to take cider to the next level,” said DB Breweries head of cider & domestic beer marketing Sean O’Donnell.
Partnering with L.A-based Director Eric Kissack, we created a 60-second story that brought this ‘not too sweet’ thought to life. Inspired by Kissack’s short film (The Gunfighter) it features a man in need of a drink, and an all-knowing voice who narrates his life.
“The Kiwis have spoiled me,” Kissack says. “They’re so on board with my specific, slightly twisted sense of humour that it was a true pleasure from beginning to end.
This is one of those collaborations that worked on every level and I can’t wait for people to see it.”
The agency says the 60-second spot is followed up by “another not-so-sweet story”, and will be supported in other channels.”
- Eric Kissack’s The Gunfighter
Client: DB Breweries – Maud Meijboom, Sean O’Donnell, David Norman
Agency: Colenso BBDO
Production Company: HeLo – Director Eric Kissack
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